Rockford’s Business Transformation: Vision Mission and Values
Reflecting on Rockford’s business transformation process with Sharing in Growth shows us that we’ve come a long way, and can continue to improve our processes for further success.
It was October 2014. Rockford’s senior management knew that something radical had to change in order to drastically improve the business, but they needed outside assistance to prioritise and focus on the right changes. As it happened, a government organisation called Sharing in Growth (SiG) had just formed to help growing businesses in the aerospace sector to become more efficient and ultimately to create more jobs for the UK. It was a match that changed everything.
Rockford began a lengthy process to become a part of the SiG programme, and after being sponsored by Thales, showing good financial health and potential for significant growth, Rockford was finally accepted as a contender for the SiG business transformation programme. After a gruelling 16-week diagnostic investigation, Sharing in Growth representatives concluded that Rockford was very likely to benefit from the programme, ready to start the programme, and willing to put in the work that a complete business transformation would entail. Our challenge was simply to get it done.
A Brand New Vision, Mission & Values
All transformations begin with a cold hard look at the company vision, mission and values. Once that’s all confirmed and on track, it’s far easier for senior management to make decisions about how the company will proceed with any given task.
Rockford’s new vision became our guiding star. Our new motto of “Delivering Global Excellence by Design” may sound brief, but it encompasses everything we hold dear about how we plan to run the business. SiG’s help in defining our vision was integral, and the result is four key words helping us face every challenge we come across.
It was extremely important for us to clarify that electrical and mechanical engineering design was the way forward, and that we’re not simply delivering electrical components to other businesses. Our multi-faceted engineering department is one of the largest in the industry, and that gives us the talent required to design a wide range of projects within aerospace, defence and industrial markets. The rest of our vision relates to our core output, quality and scope of business operations, making it vital to any decisions about who we work with and exactly how we want to be known.
Our new mission delved deeper into how we would accomplish these enormous transformational changes, and made it clear how the leadership and growth would actually proceed.
“Lead the business through design innovation, people development & improved efficiency. Grow the business through investment, solving customers’ problems & excellent service.”
This core mission statement has led to us developing our engineering team, training more people to in HarnWare to assist the design process, and focusing our sales and marketing on showing how we can solve customer problems with our broad design skills. SiG’s lean manufacturing and lean management expertise has been incredibly useful to us in terms of improving our efficiency, and we have invested in more people to deliver excellent customer service.
We also settled on key values for the company, and embedded them in every possible way.
Integrity – Respect – Passion – Professional – Knowledge
Our vision and values are printed on lanyards, painted on walls, displayed on our computer monitors, and more. This integration of vision and values into the staff uniform and building features was very much driven by SiG and their investment in us.
It’s easy to see how the process of defining and embedding our vision, mission and values has sharpened our focus on key points and transformed the way we run the business entirely.
Rockford
Simplifying your supply chain with excellence: high-reliability bespoke designed system-level electrical equipment from prototype to production, delivered with on-site global engineering support. Find out more and tell us what matters to you by contacting us.
